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Sri Sri Tattva launches its lifestyle range under brand BYOGI

Will offer superior quality ethnic wear, yoga wear, and accessories for the entire family

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Newly launched, BYOGI offers a range of ethnic wear, yoga wear, and accessories for men, women, and children
Sri Sri Tattva, a leading brand in the space of health and wellness, has launched its new lifestyle brand BYOGI. BYOGI offers a range of ethnic wear, yoga wear, and accessories for men, women, and children. The brand endeavors to bring a line of quality clothing at very attractive price points. 

The BYOGI line will presently be exclusively available on www.srisritattva.com and its mobile applications for delivery across India. BYOGI will look to expand its online and offline retail footprint by tying up with online majors in the space as well as multi-brand retail players across the country this year. The brand will also establish its own stores in key cities beginning with Bangalore.  

"For Sri Sri Tattva, working on BYOGI is something that has been close to the heart. Our presence in the space compliments our goal to bring high-quality products in the space of health, wellness, and lifestyle. We have always been passionate about values of our ancient culture be it through the benefits of the science of Ayurveda, promoting Yoga and Meditation and even traditional art and design. Making the best available to as many consumers as possible will now also reflect in our offerings through BYOGI. With this launch we are excited to cater to the growing demand for ethnic wear, yoga wear and eco-friendly products using jute." said Mr. Tej Katpitia, CEO, Sri Sri Tattva

The BYOGI range will begin from Rs 299 onwards.

Sri Sri Tattva (SST) comes with a goal of promoting health and wellness to every household and was founded under the inspiration of Gurudev Sri Sri Ravi Shankar. Sri Sri Tattva has products in multiple categories of Ayurveda Medicines, Supplements, Food products, Personal Care Products, Home Care and cleaning products as well as Incense and Fragrances for home and personal use. 

Established by committed individuals with nearly four decades of experience, SST comes with a 360-degree approach including a College of Ayurvedic Science and Research, a state of the art Hospital, inspired Doctors and Therapists, Panchakarma Wellness Centers, Spas, and Clinics, Manufacturing facilities are driven by technology and stringent control systems and widely growing Franchise and Retail presence, the brand has a holistic approach to health and wellness. Sri Sri Tattva is growing with the continued support of our loyal customers and a constant aim to provide the best of safe, effective, high quality and responsible products. 

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