Major attraction by stalwarts like Rajashree Birla, Adi Godrej and Shekhar Bajaj
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| Justice B.N.Srikrishna, Shekhar Bajaj, Adi Godrej, Smt. Rajashree Birla, Kalpana Munshi, Dolly Thakore, Sunil Buch, Abhinay Deo with the winners of Short Film Makers Faraz Ali, (Ludo’s Dice movie) and Mohammed Hatim Sadriwala (Address Movie) |
Godrej CFBP Consumer Film Festival’s Awards Night 2017 was held on 21st November at the St. Regis Hotel. Attended by various stalwarts from different walks of life, Consumer Film Festival is a first of its kind initiative by the CFBP President, Mrs Kalpana Munshi, in what is being considered to be a game-changing platform for individuals to creatively express themselves through various mediums on the subject of Consumer Protection and Awareness.
Felicitated in the presence of dignitaries like Smt. Rajashree Birla (Chief Guest), Mr Adi Godrej, Mr Shekhar Bajaj, Guests of Honour: Justice B.N. Srikrishna & Mr Kalyan Banerjee and CFBP President Smt. Kalpana Munshi also present were Raj K. Purohit (BJP MLA). The winners of the festival felt absolutely elated. A total of 690 entries were received and judged by Jury members like legendary ad guru, Padma Shri Piyush Pandey, award-winning Screenwriter, Ms. Honey Irani, Force 2 and Delhi Belly director, Abhinay Deo, noted theatre and film actor, Makarand Deshpande, veteran theatre actor and casting director, Ms. Dolly Thakore, Mr. Sunil Buch and noted cinematographer and filmmaker, Sanjay F Gupta former CEO of Zee Live and Zee Talent. The initial short film entries were pre-screened by Sanjeev Sharma, lyricist for Indian Ocean and director of the film, Saat Uchakkey. Leading short film distributor & producer, Saameer Mody helped to reach out to many short filmmakers.
The CFBP President, Smt. Kalpana Munshi was ecstatic to announce the next year dates for the Consumer Film Festival. “CFBP works for the consumer awareness and fair business practices, serving as a bridge between the consumers and the corporate world. It struck me that the best way to create an awareness about it would be through the consumers themselves, by having a festival, which allows the consumers to express themselves creatively through Writing, painting, acting, storytelling and more. We’ve had an excellent jury on board, who were very happy to be a part of this. I would also like to thank everyone else who made this happen. We have decided to take this further next year and no date is better than the 2nd of October, which coincides with the Gandhi Jayanti”, she said.
CA Vishnu Agarwal, Chairman of the WIRC, of The Institute of Chartered Accountants of India, audited the final scores. Abbas Ahmed Syed, Imtiaz Shaikh and Faraz Ali’s thrilling short film, “Ludo’s Dice”, which spoke about Women’s Safety in India and Fair Business Practices at any level was declared the Best Short Film. Mohammed Hatim Sadriwala’s “Address”, which hilariously depicted the hygiene scenario in India through a fantastic conversation, was awarded the 2nd prize.
Chief Guest Smt Rajashree Birla said: “Consumer focus is becoming, even more, important in today’s world of social media, digital technologies and global connectivity. Consumers gravitate towards organizations that follow best business practices, provide good governance, and communicate transparently. Research after research indicates that investors too are more than willing to pay a substantial premium for good governance."
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| Abhinay Deo, Honey Irani and Sanjeev Sharma at the Godrej CFBP Consumer Film Festival’s Awards Night 2017 |
It is wonderful to see that the CFBP has been constantly championing these principles. For the primacy that the consumer is accorded today, much credit must go to the CFBP. Great work is being done by the CFBP, and with more power to their elbow, consumerism will reach higher peaks”
Mr Adi Godrej added that “Council For Fair Business has played a remarkable role in encouraging Indian business to gain the Trust of all stakeholders. I appreciate the initiative taken by President Kalpana Munshi in the interest of young and senior consumers by organising this amazing consumer film festival involving the film fraternity, the media school, college students and NGOs who got the opportunity to display their skills in writing, acting and painting on consumer topics.”
The entire structuring, strategy, process, jury and marketing was handled by Kiren Shrivastav (CEO, Molecule Communications and Founder of Fempowerment Women Achiever’s Award) and team.
About CFBP Consumer Film Festival: Celebrating its 51st year, The Council For Fair Business Practices (CFBP) organized a prestigious and unique event: Godrej CFBP Consumer Film Festival, an initiative by CFBP president Mrs Kalpana Munshi in the interest of Consumers. The Consumer Film Festival which comprised of Short Film Competition, Script Writing Contest, Short Story Writing Contest, Poster Competition, Street Play Competition and Slogan Writing Contest on Consumer Awareness, Consumer Rights and Fair Business Practices received entries in various categories from Professionals, Filmmakers, Companies, Corporates, Organisations, Students and Individuals, young upcoming stars and NGO’s .The Festival chairman is Mr Rajith Menon. The Title sponsor Godrej, Gold Sponsor Phillip Capital Mr Vineet Bhatnagar, Silver Sponsor as well as Entertainment partner Bajaj Electricals, Other Silver Sponsors IDBI Bank, Bank of Baroda and JSW Steel. Gifts sponsored by Jayesh Khemka.
About CFBP: CFBP Council for Fair Business Practices was established in 1966 by stalwarts of business & industry like Mr. J. R. D. Tata, Mr. Ramkrishna Bajaj, Mr. Arvind Mafatlal, Mr. F.T. Khorakiwala, Mr. Naval Tata, Mr. S.P. Godrej, Mr. J.N. Guzder, Mr. Keshab Mahindra and others who recognized the imperative need of business & industry to regulate it. CFBP has been doing many activities for Consumer protection and awareness.
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