The English News Channel commits itself to help Indians participate in the India growth story
TIMES NETWORK, the broadcast arm of India’s largest media conglomerate, Bennett Coleman, and Company Ltd, today dedicated ET NOW, one of its leading news channels, to the nation and its glorious future. Making a clarion call to Rise with India, it promises to be the channel that will open opportunities and possibilities for the discerning Indian to ride the country’s growth wave. This initiative is a step forward in the network’s objective to create value for its viewers, businesses and the nation at large.
Commenting on the occasion, Mr. M K Anand, MD & CEO, TIMES NETWORK said, “ET NOW not just consistently leads the Business news category but is a front-runner amongst English news channels as well. I think we are perfectly poised to evolve from just competitive leadership to purpose-driven leadership. As a channel and brand, I believe we can do much more than what we have been doing so far. It is now our aim to become the driver and catalyst in making sure that Indians benefit the most of India’s growth story. We will also put the spotlight on all those factors and fault lines that could potentially be impediments to India's rise."
Commenting on the occasion, Mr. Sandeep Gurumurthi, Managing Editor, ET NOW said, “For ET NOW, this movement is historic. As media entities, besides generating value for our stakeholders, our responsibility is to inform, engage, educate and inspire our viewers. Today every Indian has a strong belief in India’s promising future, more than their own and India’s growth story is not a single story but strongly shaped and influenced by economics, politics, governance, and technology et al. We want to empower our viewers with this all-round knowledge which will enable them to see the opportunities around and help them hitch their success to India’s.”
In a shift from just business news to news for Indians who mean business, ET NOW content focus will be on Business and markets during the day and will evolve to cover general news, special shows and debates in the evening prime time. A continued market intensive coverage will be aired on the channel from 8am - 5pm to help Indians with smart investments and long term wealth creation. Between 5pm-7pm, shows on money-management and start-up world will cater to the aspirations of the get-ahead Indian. The evening primetime, 7 pm onwards, will have a mix of speed news, intellectual debate & major national news updates.
The major highlight of the evening is ‘India Development Debate’ pitted as the most intellectual news debate on Indian television. Anchored by Sandeep Gurumurthi and Supriya Shrinate, the debate will engage erudite experts to discuss subjects that affect India’s holistic development and imagery.
Another unique offering will be the ‘The Money show’ to help address the real money problems of real people; the one-of-its-kind daily news show will not help viewers with personal finance subjects but will also guide them in managing their money more productively in a highly interactive format
The new ET NOW invites its viewers to be a part of their journey and shape the discourse of politics, governance, technology, markets, business and economics in the country.
About TIMES NETWORK:
TIMES NETWORK, is part of India’s largest media conglomerate, The Times Group. It houses upscale brands including; TIMES NOW – India’s No. 1 English News channel, ET NOW - India’s leading English Business News channel, Mirror NOW - second English General News Channel which is considered to be the gold standard of Impact Journalism; MOVIES NOW and MOVIES NOW HD – India’s leading English Movies channel; MN+ – The Gold class of Hollywood; Romedy NOW and Romedy NOW HD – a unique destination for Love and Laughter; zoOm – India’s No. 1 Bollywood channel and the latest addition to the English Entertainment Cluster is MNX and MNX HD – The channel that brings the next level of Hollywood entertainment to India. The network delivers segmented and differentiated content under one umbrella. It informs, entertains and engages over 100 million urban affluent viewers in India and is available in over 100 countries across the globe.
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