Demystifies hair removal myths with Dr. Rashmi Shetty
 |
| Kalki Koechlin and Dr. Rashmi Shetty posing with the razor |
It was a Breezy affair with Kalki Koechlin as she unveiled the most revolutionary hair removal product for women, Gillette Venus Breeze in Hawa Hawai style. Also, present at the event was Venus beauty expert, celebrity-dermatologist Dr. Rashmi Shetty, to educate women on shaving and debunk myths surrounding it. At an interactive session, the two shaving advocates were seen encouraging Indian women to break away from conventions, refresh beliefs and embrace change with respect to their evolved lifestyles and beauty regimen. While Kalki shared her beauty secrets and her love for Breeze, Dr. Rashmi Shetty recommended shaving as the safest and most convenient method of hair removal for women.
The new Venus Breeze, is especially designed to enhance the overall hair removal experience, keeping in mind the evolved beauty needs of every woman. It is a 2-in-1 razor equipped with water activated moisture gel bars and formulated with body butters; Olive, Avocado, Kokum along with Glycerin to provide one stroke smoothness while retaining the skin’s moisture. The process gives out a fresh tropical fragrance (Freesia) since the gel bars are created with refreshing fruity top notes, blended with radiant floral accords of sheer roses, all supported by a beautiful musky base note. The Bollywood actor shared her personal experience with shaving and emphasized on how Venus Breeze is the perfect addition to her beauty routine, making hair removal an effortless and painless process.
 |
| Kalki Koechlin launches Gillette Venus Breeze in Hawa Hawai style |
Speaking about her association with Gillette Venus, Kalki Koechlin said, “Personally, I am an advocate of shaving as it helps maintain the health of my skin by keeping it soft and smooth. I am completely in love with the new Venus Breeze as it has revolutionized the hair removal experience with its in-built moisture gel bars enriched with body butters. Now, women can now look forward to a sensorial hair removal process versus painful waxing and harmful creams. It’s not every day you get the chance to endorse a brand that you’ve been using and identify with. Being in the profession that keeps me on my toes, I always carry my Venus Breeze razor wherever I go and it is an important addition to my beauty kit.”
Sharing her thoughts on the category, Dr. Rashmi Shetty, Celebrity Dermatologist and an Aesthetic Physician, said, “I am glad to be a part of this session where I can educate and interact with the audience and shatter myths around shaving for women. Being a dermatologist, I can assure you that shaving is the most hygienic, skin-friendly and hassle-free method of hair removal. It is extremely safe vis-a-vis other hair removal methods that have harsh chemicals and can permanently damage your skin. Razors equipped with in-built body butters are the best ones as they help your skin smooth, while retaining the skin’s moisture. As per a recent survey, shaving is the no.1 hair removal method for women endorsed by dermatologists across the country.”
Venus Breeze comes at a great price of Rs. 299 with the 2-blade pack at Rs. 350. So forget conventional hair removal methods and embrace the change by including Breeze in your beauty regime.
About Gillette Venus
A revolutionary product, Gillette Venus gives an ultra-close shave for a smoother skin with its three curve hugging blades feature. Its contour non-slip handle is designed especially for women for great grip and control even in wet and soapy environments. Venus razors also have an indicator lubricator strip with Aloe and Vitamin E which fade when you are no longer getting the optimal Venus experience. Satin Care shave gel when used along with Gillette Venus helps women look fantastic for important occasions and make them feel confident. Along with hair and makeup, a smooth and radiant skin completes the perfect look. Used by women worldwide, Gillette Venus and Satin Care shave gel encourages women to feel more feminine and beautiful after the Venus experience.
About Procter & Gamble India
P&G serves approximately 4.8 billion people around the world with operations in approximately 70 countries worldwide. P&G is one of the largest and amongst the fastest growing consumer products companies in India. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India. These include Vicks ®, Ariel®, Tide®, Whisper®, Olay®, Gillette®, AmbiPur®, Pampers®, Pantene®, Oral-B®, Head & Shoulders®, Wella® and Duracell®. P&G operates through 3 entities in India of which 2 are listed on NSE & BSE. The listed P&G entities are: ‘Procter & Gamble Hygiene & Health Care Limited’ and ‘Gillette India Limited’, whereas the unlisted entity (which is a 100% subsidiary of the parent company in the U.S) operates by the name ‘Procter & Gamble Home Products Ltd.’
Please visit http://www.pg-India.com for the latest news and in-depth information about P&G India, its brands and corporate social responsibility program Shiksha.
0 Comments