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Sundance nominated Indian documentary ‘Fire In The Blood’ now in its 3rd successful week at theatres

Critics have been raving about the film

Due to overwhelming public response and strong critical acclaim, Sundance nominated, award-winning Indian film ‘Fire in the Blood’, directed by Dylan Mohan Gray is continuing for a third successive week at PVR Phoenix in Mumbai. The film is also opening in additional cities like Mangalore, Hyderabad and Chennai this week.

Narrated by Oscar winner and four-time nominee William Hurt, ‘Fire in the Blood’ tells the story of how Western pharmaceutical companies and governments aggressively blocked access to low-cost AIDS drugs in the years after 1996, directly resulting in no less than 10 million avoidable deaths in Africa and various other parts of the global south. The movie portrays the monumental change brought about by the small, unlikely group of people who decided to fight back against this deeply unjust blockade.

Shiladitya Bora of PVR Director’s Rare, which is releasing the film, said “We are absolutely delighted with the audience response to ‘Fire in the Blood’. I want to share that this film qualified for Academy consideration and has consistently been on THE HOLLYWOOD REPORTER’S list as an Oscar contender. After the successful UK and US theatrical run, bringing FIRE IN THE BLOOD home to India has been an exhilarating experience. I am confident that it will continue for another week and become the first ever Indian documentary to do so!”

Critics have been raving about the film:

“A powerful, urgent film. Don't miss Fire in the Blood.” Rajeev Masand

"A horrifying portrait of greed and an inspiring portrait of heroism." Anupama Chopra

[More reviews here: http://fireintheblood.com/reviews]

More information and the trailer can be found at www.fireintheblood.com

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