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Akshay Kumar Starrer ‘BOSS’ to be released by Krian Media Internationally

Scheduled to release overseas on 16th October 2013

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Movie Poster of BOSS scheduled to be released overseas on 16th October 2013
Akshay Kumar starrer ‘Boss’ has already become the talk of the town with its trailer and its superhit music. Krian Media Ltd who earlier distributed ‘G.I Joe’ India have bagged the International Distribution rights for the Viacom 18 Motion Pictures Akshay Kumar starrer ‘Boss’. The film will be released in over 400 screens worldwide, including Europe, North America, South East Asia and Australia, amongst others. ‘Boss’ is scheduled to release overseas on 16thOctober 2013

The release of ‘Boss’ will mark Krian Media’s second significant partnership with Viacom 18, after their ‘G.I Joe’ association.  Looking at the potential of international markets, Raj Malik, Vice President, Film Acquisition & Distribution, Krian Media, stated: “It is no secret that with the explosion of India internationally, Indian cinema has also been breaking newer barriers and crossing over to many more international markets. Likewise, International cinema has also been increasingly making its presence felt at the Indian Box office and us at Krian Media endeavour to become the ideal channel of choice for both the above.

“In this context, the ‘Boss’ deal is significant to us not just because it is our first acquisition of a mainstream big budget Bollywood movie, but it is also the first movie that we would be distributing globally and not just in the US markets,” Mr. Malik added. Commenting on the association, Neeraj Goswamy, associate vice president, Viacom 18 Motion Pictures, said: “We have had a great experience working with Krian Media Ltd. for ‘G.I. Joe’. Their know-how of latest technology and their vast distribution spread makes them an ideal partner for us and hence we had absolutely no hesitation in aligning with them for the ‘Boss’ release in international markets.”

Apart from ‘Boss’, Krian Media Pvt Ltd has also acquired two Tollywood and two Mollywood films for USA distribution of which it has already released one Malayalam film. Krian also recently acquired A.R. Murugadoss and Fox Star Studios ‘Raja Rani’ for a Pan USA release. Produced by Viacom 18 Motion Pictures, Cape Of Good Films and Ashwin Varde Productions and directed by Anthony D’Souza, Boss is an action comedy starring Akshay Kumar and Aditi Rao Hydari and is slated for a 16 October 2013 release.

About Krian Media:

Krian Media Ltd (KML) services theatres by providing professional audio and visual systems, it is currently servicing over 700 screens in India including clients such as PVR, Cinemax, Inox, Fame and Big Cinemas. The company was formed in April 2012 by Ranjit Thakur, the man who pioneered the Digital Revolution in the exhibition space by aiming at 100% conversion of all cinema screens in the country to 2K Digital Cinema Platform. Our film distribution arm aims at not only catering to domestic markets but to markets which are underexposed to Indian cinema, such as USA, Latin America and some European countries, with the ultimate vision of becoming a single window for release of Indian movies worldwide.

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