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One Take Media Co Boasts of 16 new VAS with InDigital Cable

Includes services to cater across the demographics with large varieties

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Anil Khera, Founder, and Mentor at One Take Media Co (OTM) and Vynsley Fernandes, CEO of IMCL announce their joint initiative
One Take Media Co (“OTM”) has entered into an agreement with leading pan-India Multi-System Operator and HITS platform company - (“IMCL”) for providing seamless ad-free and unique content to its subscribers. The services are now officially available to all subscribers of the digital cable service “InDigital” at a nominal fee. The unique services from OTM include animated cartoon series in Hindi for various age groups of kids across three services  - Nursery Rhymes, TV series and animated Hindi movies. Other services are Celebrity Chef based cooking shows, Songs, Bhojpuri Cinema, Tamil and Telugu movies.  Other unique services also include Hollywood and South Indian movies dubbed in Hindi.  

In phase two, One Take Media Co is all set to roll out six more unique services which include Korean TV series and Turkish TV series dubbed in Hindi besides four other language services.  With this, InDigital becomes the first digital cable platform to outsource VAS Platform services from One Take Media Co. who are already providing various VAS platform services to leading DTH and OTT platforms.

Mr. Anil Khera, Founder, and Mentor at One Take Media Co quoted “After digitization, Digital cable platforms are all set for platform VAS services, like DTH.  We are happy that IMCL, considered an innovator in the field of Cable and HITS has chosen to partner with One Take Media Co for their Value Added Services.”

 Announcing the formal commencement of services, Mr. Vynsley Fernandes, CEO of IMCL said “IMCL continues to be the driver in digital innovation and VAS is a step in that evolution. With One Take Media Co, a company with decades of experience in providing VAS solutions – we’re certain that our customers will enjoy this engaging and innovative offering”. 

With the threats of OTT and other platforms, Cable operators are looking to innovate their customer experience and offer them attractive Platform & Internet services besides traditional Channel broadcast. VAS is, therefore, a very important tool for companies to retain their subscribers and increase revenue for the platform. 

One Take Media Co.(OTMC): Production and Distribution house Founded by Mr. Anil Khera, Ex- CEO of Videocon d2h, specializes in providing Value Added Services for OTT, DTH and Cable platforms world over. OTMC is the first company to start Korean and Turkish TV series to be dubbed in Hindi.

IndusInd Media & Communications Ltd. (“IMCL”) is part of the global business giant – the Hinduja Group. IMCL runs two state-of-art digital television distribution platforms - InDigital (a digital cable network) and NXT Digital – a satellite-based HITS platform with a pan-India footprint. InDigital delivers more than 650 television services to customers across 32 cities whilst NXT Digital is available in over 1,500 locations across India. Along with its affiliate broadband business, IMCL is the only integrated digital delivery platform in the country available through cable, satellite, and broadband.

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