Himalaya enters into mom and baby retail sector

As part of its innovative offering, the shop will assist mothers with doctor consultation services and have breast-feeding units and nappy changing units within the shop

Himalaya BabyCare, a leading homegrown baby care brand from The Himalaya Drug Company, announced its entry into exclusive moms & babies retail sector. The announcement comes with the launch of company’s first ever exclusive ‘moms & babies’ shop in Bengaluru.

Himalaya plans to introduce additional 25 new outlets in leading metros and non-metro cities such as Mumbai, Delhi, Chennai, Hyderabad Kolkata, Pune, Chandigarh, Jaipur, Udaipur and Indore etc. in this fiscal year. The company also has plans to engage with franchisee partners to increase the strength of these outlets to 100 in next five years.

The newly launched ‘moms & babies’ shop in Bengaluru, offers a complete range of Himalaya BabyCare and Himalaya FOR MOMS products. As part of its innovative offering, the shop will assist mothers with doctor consultation services and have breast-feeding units and nappy changing units within the shop.

Himalaya’s Moms and Babies shop consists of 100 SKUs of entire product range of Himalaya FOR MOMS and BabyCare such as toning massage oil, soothing body butter, nipple care cream, and anti rash cream, baby lotion, baby cream, gentle baby shampoo, all variants of baby soaps, prickly heat baby powder, baby massage oil, gentle baby bath, diapers and diaper rash cream, wipes, and all gift packs.

Speaking on the launch of Himalaya Moms and Babies Shop, Mr. N V. Chakravarthi, General Manager, Himalaya BabyCare said, “It has been our constant effort to provide people with a better quality of life through wellness. With the launch of Himalaya’s exclusive shop for moms and babies, we will be able to create visibility as well as provide easy and convenient access to Himalaya BabyCare & FOR MOMS products under one roof. Currently, we are present in chemist, modern trade outlets, Himalaya retail outlets and e-commerce. Being the second leading BabyCare brand in India we wanted to further expand our footprint by launching our own exclusive outlet.”

“We intend to provide customer delight in our exclusive shop by offering consultations and antenatal classes. In addition to this, we also hope to provide zones such as diaper changing units and breastfeeding rooms”, added Mr. Chakravarthi. 

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