Discount brokers see 15% growth in new clients and 20% jump in trading volumes after the note ban
Prakarsh Gagdani, chief executive officer, 5paisa.com |
About 25 per cent of dabba traders, who provide illegal,
off-market trading facilities, have shifted to organised exchanges, fearing
action such as demonetisation and raids by the Securities and Exchange Board of
India, the regulator.
As a result, discount brokers have turned out to be
beneficiaries of this shift owing to their low transaction costs compared to
full-service brokers.
Three leading discount brokers — 5paisa.com, Zerodha and Samco Securities— which account for most
of the market share, have witnessed a 15 per cent growth rate in their client
base and 20 per cent growth in business volumes over the last three months.
Trade sources estimate there are 25-30 dabba operators each
in all major centres such as Mumbai, Surat, Ahmedabad, Vadodara, Nashik and
Indore. Their business came to a standstill because of the liquidity crisis
following demonetisation in November.
The IIFL discount brokerage arm, 5paisa.com, expects big opportunities in growing the discount
brokerage market in India. Discount brokers like 5paisa are online
stockbrokers, offering cheap brokerage plans to retail and institutional
investors in India.
Planning to list the company on stock exchanges in July this
year, 5paisa estimates that the discount broking market will contribute 50-60
per cent of the retail turnover in the next two-three years. This prediction is
backed by the fact that the concept of discount broking in India has been
borrowed from the US, where 70 per cent of retail volumes happen through
discount brokers.
According to Prakarsh Gagdani, chief executive
officer, 5paisa.com, "With
technology and mobile penetration at the forefront, retail broking in India is
poised to witness a tectonic shift. Discount broking will not just grow
exponentially and take a large chunk of the market share in next three-five
years but will also expand the retail participation in stock markets.”
After demonetisation, 5paisa.com added around 100 members, with its business
volumes increasing to ~15,000 crore per day now from ~12,000 crore per day
early November.
“A lot of traders have shifted to
exchanges after demonetisation. So, not only discount broking but also
full-service brokers have seen a sharp increase in enrolments after the note
ban. Dabba traders deal in cash, which went out of the system after
demonetisation. Since they want to remain in business, they are coming to the
organised system of trade.,” said Nitin Kamath, founder and chief
executive officer, Zerodha.
"The major benefit for traders is the cost of
transaction, which works out to nearly a third of dabba trading and less than a
fourth of full service brokers. So, the shift from the unorganised to organised
trade has been happening more aggressively now than ever before,” said Jimeet
Modi, founder and chief executive officer, Indian Trading League (Samco
Ventures).
While the number of regular brokers declining over the past
three years, discount brokerages have been gaining popularity with retail
investors as they offer a flat brokerage rate, irrespective of the trade size
as compared to traditional full-service brokers, who charge a certain
percentage of the trade value.
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